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Privacy Policy

It is essential that all users read and accept the provisions before continuing browsing.

For Amarga Vintage it is very important to maintain a transparent relationship with our users and clients, that is why we want you to know that your data is very important to us and the treatment we have with them. In this privacy statement we explain what personal data we collect from our users and how we use it. We are aware of the importance of your information and therefore we encourage you to read and analyze these terms carefully before providing us with your personal data in our store.

On this website, the personal data of users is respected and taken care of. As a user you should know that your rights are guaranteed.

We have strived to create a safe and reliable space and that is why we want to share our principles regarding your privacy:

  • We never request personal information unless it is truly necessary to provide you with the services and provide you with the information you require.
  • We never share our users' personal information with anyone, except to comply with the law or if we have your express authorization.
  • We will never use your personal data for a purpose other than that expressed in this privacy policy.

It is necessary to warn that this Privacy Policy could vary depending on legislative or self-regulation requirements, so users are advised to visit it periodically. It will be applicable if users decide to fill out a form on any of their contact forms where personal data is collected. has adapted this website to the requirements of Organic Law 3/2018, of December 5, on the Protection of Personal Data and guarantee of digital rights and Royal Decree 1720/2007, of December 21, known as the Regulations for the development of the LOPD. It also complies with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 regarding the protection of natural persons (RGPD), as well as Law 34/2002, of July 11, Information Society Services and Electronic Commerce (LSSICE or LSSI).

Responsible for the processing of your personal data.

  • Identity of the Responsible: Yolanda Romero Tamudo
  • Trade name: / Amarga Vintage
  • NIF/CIF: 80227999C
  • Address: Calle Meléndez, 5. 37002-Madrid.
  • Email:
  • Activity: Retail trade of clothing.

The personal data that we collect after approval in any of the contact forms on our website are treated and stored as data of “Visitors, users and subscribers of the website”, as governed by the regulations of the General Regulation of Data Protection.

To process our users' data, we implement all the technical and organizational security measures established in current legislation.

Principles that we will apply to your personal information

When processing your personal data, we will apply the following principles that comply with the requirements of the new European Data Protection Regulation:

  • Principle of legality, loyalty and transparency: We will always require your consent for the processing of your personal data for one or more specific purposes that we will inform you in advance with absolute transparency.
  • Data minimization principle: We will only request data that is strictly necessary in relation to the purposes for which we require it. The minimum possible.
  • Principle of limitation of the conservation period: the data will be kept for no longer than necessary for the purposes of the treatment, depending on the purpose, we will inform you of the corresponding conservation period, in the case of subscriptions, we will periodically review our lists and delete those records inactive for a considerable time. For customers who have made a purchase, the data will be kept for at least two years to be able to verify the purchase made in the store, and thus apply the guarantee established by law.
  • Principle of integrity and confidentiality: Your data will be treated in such a way that adequate security of personal data is guaranteed and confidentiality is guaranteed. You should know that we take all necessary precautions to prevent unauthorized access or misuse of our users' data by third parties.

How have we obtained your data?

The personal data that we process at Amarga Vintage comes either from our company's own website, email, instant messaging or postal mail. The categories of data we process are: Identification data, identification codes or keys, postal or electronic addresses, commercial information. We also inform you that we do not obtain specially protected data on a regular basis. If specially protected data reaches our company, we will protect it in accordance with current regulations.

What are your rights when you provide us with your data?

Anyone has the right to obtain confirmation as to whether at we are processing personal data that concerns me or not.

Interested persons have the right to:

  • Access personal data related to the interested party
  • Rectification or deletion of personal data
  • Request limitation of processing of the data provided
  • Oppose treatment
  • Request data portability

The interested parties may access their personal data, as well as request the rectification of inaccurate data or, where appropriate, request its deletion when, among other reasons, the data is no longer necessary for the purposes for which it was collected. In certain circumstances, interested parties may request the limitation of the processing of their data, in which case they will only be discussed for the exercise or defense of claims.

In certain circumstances and for reasons related to their particular situation, interested parties may object to the processing of their data. Amarga Vintage will stop processing the data, except for compelling legitimate reasons, or the exercise or defense of possible claims. As an interested party, you have the right to receive the personal data that concerns you, that you have provided us and in a structured, commonly used and machine-readable format, and to transmit them to another person responsible for the treatment when:

  • The treatment is based on consent.
  • The data has been provided by the interested person.
  • The treatment is carried out by automated means.

By exercising your right to data portability, you will have the right to have personal data transmitted directly from controller to controller when technically possible.

The interested parties will also have the right to effective judicial protection and to file a claim with the supervisory authority, in this case, the Spanish Data Protection Agency, if they consider that the processing of personal data that concerns them infringes the Regulation.

For what purpose do we process your personal data?

When a user connects to this website, for example to comment on a post or product, contact, request information about a product, make a purchase, they are providing personal information for which Yolanda Romero Tamudo is responsible. This information may include personal data such as your IP address, name, physical address, email address, telephone number, and other information. By providing this information, the user gives their consent for their information to be collected, used, managed and stored by Amarga Vintage, only as described in the Legal Notice and in this Privacy Policy.

The data collected will be exclusively used for the actions that are classified below and described in each of the following sections, and will be emptied whenever required.

At there are different systems for capturing personal information and we process the information provided to us by interested parties for the following purpose for each capture system (forms):

  • Contact form: We request the following personal data: Name and email to respond to the requirements of users. For example, these data may be used to respond to your request and respond to doubts, complaints, comments or concerns that you may have regarding the information included on the website, the services provided through the website, the treatment of your personal data, questions regarding the legal texts included on the website, as well as any other queries you may have and that are not subject to the contract conditions. It is reported that the data provided will be located on the servers of Shopify (supplier of within the EU. If you leave the message in the chat, the data will be used for the same purpose as answering questions regarding the website and will not be used for marketing purposes.
  • Form for commenting on the blog and products: To comment on the blog posts or reviews of and products, the user is required to fill out the form data to be able to comment on the blog or reviews and products. In this case, we request the following personal information: Name and email, once completed the user will be able to make as many comments as they wish and respond to the previous ones. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU.
  • Form out of stock: We request the following personal data; email, to be able to respond to the requirements of users regarding the status of a product. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU.
  • Incident form: We request the following personal data: Name, surname and email in order to respond to the requirements of users in this case of possible incidents caused by a product or order. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU.
  • Form on payment page: We request the following personal data: Name, surname, email, postal address, contact telephone number and ID if required. The information collected will allow the process for shipping the purchase, informing about the status of the order, notifying any incidents caused, etc. We will even send a completely anonymous and voluntary satisfaction form. The data will be used only by Amarga Vintage to manage shipping procedures together with the transport company UPS, Correos, Inpost and Correos Express. On the website we do not manage payments directly or store any bank details, the data will be managed by the Stripe, Paypal or Shopify payment gateway to be able to make payments. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU.
    After completing the purchase we will send an email to participate in our membership system. The email and name data will be provided to the company in charge of managing the affiliation system called Mailchimp. At any time you can unsubscribe from receiving any emails.
  • Registration Form : In this case, we request the following personal information: Name, surname and email so that you can create an account in our store and thus send you newsletters. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU. This information will be stored and managed by MailChimp (Amarga Vintage provider) outside the EU in the US. Mailchimp is covered by the EU-US Privacy Shield agreement, whose information is available here , approved by the European Data Protection Committee. By clicking on the checkbox, you accept and consent that your data is stored by the MailChimp platform, in order to manage the sending of the corresponding newsletters.
  • Subscription form (newsletter) on the payment page : In this case, we request the following personal data: Name and email, so that we can send you a newsletter. This data is located on our payment page. On this page you will have the option to subscribe to our newsletter where we will use your email data to send you newsletters. This information will be stored and managed by KLAVIYO (Amarga Vintage supplier) outside the EU in the USA. KLAVIYO is covered by the EU-US Privacy Shield agreement, whose information is available here , approved by the European Data Protection Committee. By clicking on the checkbox, you accept and consent that your data is stored by the KLAVIYO platform, in order to manage the sending of the corresponding newsletters.

There are other purposes for which we process your personal data:

  • To ensure compliance with the conditions of use and applicable law. This may include the development of tools and algorithms that help this website guarantee the confidentiality of the personal data it collects.
  • To support and improve the services offered by this website.
  • Other non-identifying data is also collected, obtained through some cookies that are downloaded to the user's computer when browsing this website, which we detail in the Cookies Policy.
  • To manage social networks. Amarga Vintage has a presence on social networks. The processing of data carried out on people who become followers on the social networks of the official pages of will be governed by this section. As well as those conditions of use, privacy policies and access regulations that belong to the social network that applies in each case and previously accepted by the Amarga Vintage user. It will process your data for the purposes of correctly managing your presence on the social network, informing about activities, products or services of As well as for any other purpose that the regulations of social networks allow. In no case will we use the profiles of followers on social networks to send advertising individually.

In accordance with the provisions of Organic Law 3/2018, of December 5, on the Protection of Personal Data and guarantee of digital rights, Amarga Vintage. ( with address at Calle Meléndez, 5 (37002-Salamanca) will be responsible for the processing of data corresponding to “Visitors, users and subscribers of the website”. does not sell, rent or transfer personal data that may identify the user, nor will it do so in the future, to third parties without prior consent. However, in some cases collaborations can be carried out with other professionals, in those cases, consent will be required from users informing them of the identity of the collaborator and the purpose of the collaboration. It will always be carried out with the strictest safety standards.


The remarketing function allows us to reach people who have previously visited the website and associate a specific audience with a specific message. Remarketing is a method of getting users who have visited our site to do so again.

Therefore, we inform you that we are collecting information for this remarketing function at on our payment page, where we will collect your email and name. We will use this data when you leave a purchase halfway, so we can send you an email to find out the reason for abandoning the page in order to improve the quality of our service, including in this a second email to offer a discount. . Under no circumstances will you be obliged to respond to this type of email. We inform you that the data you provide us will be located on the servers of Shopify (Amarga Vintage supplier) within the EU. We can collect this information thanks to cookies, you have more information about them in the Cookies Policy.

Legitimation for the processing of your data

The user has access, rectification or deletion, opposition, limitation to processing, data portability, as well as to withdraw consent at any time if the legitimacy of the processing is based on this parameter and the possibility of filing a claim with the Authority. Control when applicable, as well as the way to exercise them through the contact form. The form present on the website is provided for use in communication with the company so that the consumer can make effective the right of withdrawal described above at the time needed.

The acceptance of the data is based on the consent requested, without in any case the withdrawal of this consent conditioning the execution of the subscription contract.

Data Category

The categories of data processed are identifying data.

No specially protected categories of data are processed.

How long will we keep your data?

The personal data provided will be kept:

  • By express request by the interested party.
  • When its use is not necessary for the purposes described in the previous sections.

To which recipients will your data be communicated?

Many tools we use to manage data are contracted to third parties.

To provide services strictly necessary for the development of the activity, shares data with the following providers under their corresponding privacy conditions:

  • Google Analytics: a web analytics service provided by Google, Inc., a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States (“Google”). Google Analytics uses “cookies”, which are text files located on your computer, to help analyze how users use the website. The information generated by the cookie about your use of (including your IP address) will be directly transmitted to and stored by Google on servers in the United States.
  • Web platform: Shopify, domiciled in the USA. More information at: ( processes the data for the purpose of providing its web platform services to Amarga Vintage.
  • Email marketing: MAILCHIMP with address in the USA. More information at:, processes the data for the purpose of carrying out its email marketing campaign services to Amarga Vintage.
  • Payment gateways: PayPal (Europe) S.à.rl domiciled in Luxembourg. More information at: . PayPal (Europe) S.à.rlt processes the data for the purpose of providing its payment platform services to Amarga Vintage. Stripe Payments Europe, Ltd. domiciled in Dublin. More information at: . Stripe Payments Europe, Ltd. processes the data for the purpose of providing its payment platform services to Amarga Vintage.
  • Transport companies: Sociedad Estado Correos y Telégrafos SA (Correos) domiciled in Spain. More information at . These companies process the data in order to carry out their services, buy a transport company from Amarga Vintage.


When you visit and browse, non-identifiable data may be collected that may include IP addresses, very approximate geographic location, a record of how the services and sites are used, and other data that cannot be used to identify the user.

Non-identifying data also includes data related to your browsing habits through third-party services. At we use the following third-party analysis services:

  • Google Analytics

The information provided by these third parties allows us to:

  • Analyze trends.
  • Manage the site.
  • Track user movements around the site.
  • Collect demographic information about our user base as a whole.

Data secrecy and security

We know how important it is for all the use of our personal data and that is why at we are committed to the use and processing of the data, including personal data of the users, respecting their confidentiality and using them in accordance with the purpose thereof, as well as as well as to comply with its obligation to store them and adapt all measures to avoid alteration, loss, treatment or unauthorized access, in accordance with the provisions of current data protection regulations.

Additionally, we create a secure infrastructure around our site. Our website and all its urls have an SSL certificate. It is a security protocol that ensures that your data travels completely and safely, that is, the transmission of data between a server and a web user, and in feedback, is completely encrypted or encrypted. cannot guarantee the absolute impregnability of the Internet network and therefore the violation of data through fraudulent access to it by third parties.

With respect to the confidentiality of processing, Amarga Vintage will ensure that any person who is authorized by to process customer data (including its staff, collaborators and suppliers), will be under the appropriate obligation of confidentiality (whether a contractual or legal duty).

When a security incident occurs, upon becoming aware of, it must notify the Client without undue delay and must provide timely information related to the Security Incident as it is known or when reasonably requested by the Client.

Accuracy and veracity of data

As a user, you are solely responsible for the veracity and correctness of the data you send to, exonerating Amarga Vintage ( from any responsibility in this regard.

Users guarantee and respond, in any case, to the accuracy, validity and authenticity of the personal data provided, and undertake to keep it duly updated. The user agrees to provide complete and correct information in the contact or subscription form.

Acceptance and consent

The user declares to have been informed of the conditions on protection of personal data, accepting and consenting to the processing of these by Amarga Vintage ( in the manner and for the purposes indicated in this privacy policy.


The consent given, both for the treatment and for the transfer of the data of the interested parties, is revocable at any time by communicating it to Amarga Vintage (, in the terms established in this Policy for the exercise of ARCO rights. This revocation will in no case be retroactive.

Changes to the privacy policy

Amarga Vintage (, reserves the right to modify this policy to adapt it to legislative or jurisprudential developments, as well as industry practices. In such cases, Amarga Vintage will announce on this page the changes introduced with reasonable advance notice of their implementation.

Commercial emails

In accordance with the LSSICE, Amarga Vintage does not practice SPAM, so it does not send commercial emails electronically that have not been previously requested or authorized by the user. Consequently, in each of the forms on the website, the user has the possibility of giving their express consent to receive the newsletter, regardless of the commercial information specifically requested.

In accordance with the provisions of Law 34/2002 on Information Society Services and electronic commerce, undertakes not to send commercial communications without properly identifying them.


If you have any questions or concerns about this privacy policy or the processing of your personal information, as well as the cessation of your personal data, you can send an email to

On behalf of the team that makes up, we thank you for taking the time to read this privacy policy.